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Tools that perform website analytics, such as Google Analytics, use performance cookies to generate reports about a website’s traffic and the sources of that traffic. They can also be used to recognize you across platforms and devices. These tools tell website owners how many visitors came to their website, and whether those visitors came to the website after clicking on a link in a search engine or via another referral source. In this way, the website is able to evaluate website traffic as well as the ways to increase website traffic. Like virtually all websites, we use performance cookies, including Google Analytics.

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